Description
Description
Explain a change so people understand what is different for them and when. You will use a message house to align benefits, risks, and answers to the three questions employees actually ask. A stakeholder grid helps you tune the same brief for executives, managers, and frontline teams. We cover sequencing for pilots, soft launch, and general availability with measurable adoption gates. You will write behavior‑level outcomes and pair them with a simple instrumentation plan. Templates include FAQ, objection handling cards, and a matrix of who says what in which channel. A cadence planner prevents over‑messaging and creates predictable touchpoints for feedback. You will practice rapid status updates that avoid buzzwords and summarize only the delta since last week. The module ends with a retro format that captures lessons without blame and feeds the next brief. By the end, you will have a humane, concrete adoption brief that respects time and earns trust.
Format
Message house templates, FAQ pack, cadence planner, instrumentation starter, retro worksheet
Duration
2.5 hours
What You’ll Learn
– Audience‑aware messaging
– Pilot/launch sequencing
– Adoption gates & metrics
– Objection handling
– Update brevity
– Learning‑focused retros
Target Audience
Change leaders, HRBPs, enablement teams, and managers rolling out new processes or tools
Templates + FAQ + cadence planner + metrics starter + retro worksheet
2.5 hours
Change leaders, HRBPs, enablement, managers
– Audience messaging
– Launch sequencing
– Adoption metrics
– Objections
– Brevity updates
– Retros
English