Description
Description
Ship a crisis brief that is calm, specific, and decision‑oriented. You will learn the minimum viable facts to publish internally within thirty minutes and what to defer until verified. The template separates knowns, unknowns, and actions, so leaders can see status without calling five people. We cover stakeholder mapping for regulators, customers, employees, and media with message houses for each. A timing ladder shows who gets notified at each threshold and which channel is appropriate. You will practice writing holding statements, escalation notes, and a rolling FAQ that replaces ad‑hoc threads. A metrics panel tracks incident burn‑down and sentiment, and a daily cadence slide maintains momentum after the first response. We demonstrate logbook hygiene so decisions are recorded with context and owners. You will run simulations on privacy incidents, downtime, and product safety flags with model answers. By completion you can produce a factual, non‑dramatic brief that keeps leadership focused on clear next steps.
Format
Video walkthroughs, crisis brief templates (Slides/Docs), message houses, notification ladder, simulation scripts
Duration
3 hours
What You’ll Learn
– First‑hour brief structure
– Stakeholder‑specific messaging
– Notification thresholds
– Holding statements & FAQ
– Incident metrics panel
– Decision logbook discipline
Target Audience
PR leads, chiefs of staff, legal/ops liaisons, and product owners managing issues
Walkthroughs + brief templates + message houses + ladders + sims
3 hours
PR leads, chiefs of staff, legal/ops, product owners
– First‑hour structure
– Stakeholder messaging
– Thresholds
– Statements & FAQ
– Metrics panel
– Decision log
English