Description
Description
Assemble a go‑to‑market brief that aligns product, sales, and marketing leaders around a single plan. You will define the ICP crisply, map pains to value propositions, and select three motions that create leverage. A channel matrix clarifies expected contribution by partner, direct, and self‑serve with realistic ramp times. We include a pricing and packaging pane that pairs talk tracks with guardrails and a simple discount policy. You will use a milestone strip for launch readiness and a risks/assumptions tracker that forces early clarity. Dashboards for pipeline, conversion, and activation give executives a weekly pulse without spreadsheets. The course shows how to propose experiments that are small, fast, and genuinely decision‑able. Examples demonstrate how to adapt the same brief for a regional pilot versus a global motion. You will close with an ask that anchors budget to expected impact and defines what to stop doing. By completion, your GTM brief will be specific, testable, and easy to steer.
Format
Slide deck templates, channel matrix, pricing/packaging cards, KPI dashboards, experiment planner
Duration
3.5 hours
What You’ll Learn
– ICP & value mapping
– Motion selection
– Channel contribution
– Pricing guardrails
– Readiness milestones
– Impact‑anchored asks
Target Audience
GTM leaders, product marketing, sales ops, and founders preparing launches
Deck templates + matrices + cards + dashboards + planner
3.5 hours
GTM leaders, PMM, sales ops, founders
– ICP mapping
– Motions
– Channel mix
– Pricing
– Milestones
– Exec asks